The HOTH PPC process was built around one thing, conversions. For our lead generation campaigns, we only allow the usage of our landing pages since they are built to convert users into leads.
When using our landing pages built for the campaigns we can make quick changes to the content, split test headlines, add elements if needed, and build out custom tracking with ease.
In the past, when testing between our landing page to a typical website we have seen the conversion rate drop from 10-15% down to 3%.
All of our landing pages typically perform at 10% or higher when it comes to conversion rates.