The biggest problem is inconsistency in clients that have tried their hand at this. They usually have random, inconsistent citations.
With HOTH Local, our first step is to catalog their citations as we ask for previous business names, phone numbers, etc finding address variations and cataloging anything incorrect or inconsistent.
If you find to that yours or your client's existing citations are very inconsistent, you can check out our Citation Cleanup service that will definitely help with this. You can check that out here: https://www.thehoth.com/local/citation-cleanup-service/
Have any questions? Feel free to hit us up here: Submit a Ticket