Experience has taught us that it is best not to use your keywords as anchor text when building authority up to your Top-Level Properties (e.g. Blogspot, Wordpress, Tumblr etc). We've found that its better to use semantically relevant keywords instead. There are 2 reasons why.
Top Level Properties Outranking Your Money Site
Upon first testing The HOTH, we used the same keywords through our entire linking structure and found that our Top-Level Properties would often outrank the client's money site.
This actually made it harder to rank the desired URLs by creating additional direct competition. By switching to Latent Semantic Indexing keywords in the lower parts of our link building structure, Google can algorithmically understand that the keywords linking up to your Top-Level Properties are topically relevant, without making the Top-Levels directly compete with your money site for your targeted terms.
All links up to your money site use your specified keywords.
Unnatural Link Structure
Remember, The HOTH is supposed to mimic viral content as closely as possible.
If a blog linked to your URL from a post, what are the chances that every link to that blog would have the exact same anchor text as the keywords you're trying to rank for?
Chances are, it would never happen. By switching up the keywords in the lower levels of our link building structure, we keep your rankings safer and more long term by making them appear as natural as possible.
Have any questions? Feel free to hit us up via email at Support@thehoth.com