At The HOTH, our main concerns are Results and Safety.
A lot of the worries that most people have can be avoided, and in fact, this is the best time ever for SEO safety as Google recently announced they will no longer algorithmically penalize for links (with the Penguin 4 launch).
We wrote an entire post on how you can stay safe with seo here.
Have any questions? Hit us up at Support@thehoth.com